Saturday, November 20, 2004
TiVo to add banner ads to service when fast forwarding
PVRblog tells us that TiVo will soon add banner ads when fast forwarding. TiVo says it will be unobtrusive, but TiVo fans say it's no longer "TV your way" (TiVo's slogan). I'm withholding judgement, but it reminds me of TBS putting their ads after the commercial break, presumably to foil fast forwarding. Advertisers just can't stand to be ignored, but it's not personal. It's strictly business.